In the summer of 2015, MEDASSET launched the “Clean Seas: Swear to Care” campaign which aims to encourage visitors of the Greek beaches to protect marine life with the simple yet powerful act of making a promise on www.katharesthalasses.gr.
Using the motto “We care for our host destinations”, the campaign places particular emphasis on the protection of tourist destinations, and invites the businesses active in the tourism sector and located by the sea, to join its network.
Antonis Tsapatakis (Paralympic swimming champion), Tamta (singer / performer), Nikoletta Rallis (TV and radio host) and Chronis Damalas (prizewinning chef) have already pledged their support and, as ambassadors of the campaign, will be spreading the word to their fans through social media.
The campaign Clean Seas: Swear to Care is being held under the auspices of the Hellenic Republic Ministry of Tourism, the Greek National Tourism Organisation, the Greek Tourism Confederation, the Hellenic Association of Travel and Tourist Agencies and the Central Union of the Greek Chambers of Commerce. It is also supported by the Representation of the European Commission in Greece.